Демчук Олег Владимирович, д-р экон. наук, профессор, профессор кафедры экономики, ФГБОУ «Керченский государственный морской технологический университет»: Россия, 298309, Республика Крым, г. Керчь, ул. Орджоникидзе, 82.

Александров Сергей Сергеевич, экономист, ГУП РК «Керченский торговый порт»: Россия, 298312, Республика Крым, г. Керчь, ул. Кирова, д. 28.

Тел.: (365-61) 3-42-11

E-mail: odemchuk1974@vfil.ru

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FORMING A MODERN STRATEGY FOR MANAGING THE FIXED ASSETS

Demchuk Oleg Vladimirovich, Dr. of Econ. Sci., Prof., Kerch State Naval Technological University, Kerch, Republic of Crimea.

Aleksandrov Sergey Sergeevich, Economist, Kerch Trade Port, Kerch, Republic of Crimea.

Keywords: fixed capital, profit, strategy, effectiveness, management, strategic control, efficiency, profitability, competitiveness.

Abstract. The article is devoted to the research and development of effective strategies for managing fixed assets of an enterprise; the role of strategic approach in managing fixed assets is considered, a strategy is developed to increase the efficiency of reproduction and use of fixed capital in order to identify reserves and create competitive products. After a period of economic recession, as well as aggravation of socio-economic problems, the task of entering the trajectory of sustainable economic growth becomes paramount and vital. Fixed capital is an economic category that is inherent in almost any modern enterprise. The fixed capital of the enterprise is one of the elements of effective management which can provide a significant increase in the economic effect of the economic activity of the enterprise. Market conditions are becoming more stringent, consumer requirements are growing, and enterprises have to pay attention, first of all, to the assortment and quality of products or services and at the same time increase investment in fixed assets and reduce production costs. The issues of fixed capital management are reflected in the writings ofsuch economists as V. M. Aksenova, L. Balabanova, A. S. Batrudinov, I. A. Blank, S. A. Simets, A.  A. Mazaraki, A. Melnik, I.  Onishchuk, V. A. Podsolonko, A. V. Shegda, D. Kostenko, T. P. Yuryeva. In developing an effective strategy for managing fixed assets, the enterprise should pay particular attention to the issues of investment and innovation policy, since they ensure the achievement of long-term goals of the enterprise, including updating and modernization of fixed assets. The choice of the most profitable areas of investment policy will in turn ensure the effectiveness of the enterprise’s fixed capital management strategy. The development of a strategy for the reproduction of fixed capital will contribute to solving a set of basic tasks to increase the efficiency of production and economic activities. The formation of a strategy for the reproduction of fixed capital is considered as a component of the enterprise’s production potential management system, given its importance in the economic activity of the enterprise. 

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